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By being close to the brand and critically, also the consumer, it was clear that the array of features needed to be quickly communicated to grab attention. For maximum effect on social channels, we split the video into two sections. A short, dramatic introductory video that then leads onto a longer, feature-rich video.
This is to convey key data and grab attention in the important first 20 seconds of the video and then to keep the viewer engaged with more key information and new data later in the content.