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The project was to create and build a fully custom PC (mod build) based on the themes of the new launch Bloodlines 2, the pillars and elements of which were community-voted and driven by the bit-tech.net audience. The campaign aim, including episodic build logs, was to drive awareness for the launch of the second game in the franchise but also the hardware components within the PC for Corsair.
The staggered build log approach allowed us to engage, retain the audience interest strong and committed over a period of weeks, establishing interest and long-standing consumer bond - a fantastic and successful campaign.