WHO WE ARE
BOXFX is a small team of creatives that enjoy good music, large cakes and making wicked-looking visuals.
We pride ourselves in the use of the latest technology and techniques to deliver the high productions on-time and within budget. A perfect combination of suped-up computers, a 20-node dual-processor render-farm, and a real passion for our work means we never fail to deliver.
Our eclectic mix of clients say we're unlike any other agency they've ever worked with. We love variety, it encourages creativity and prevents getting stuck in a rut. From health technology, bluechip, charity, fashion and food industries we've done it all not just in the UK but in locations across the world.
With purpose-built production, post, broadcast and VFX facilities in St Albans, we're able to produce anything in house. From huge multi-camera shoots in the centre of the Yas Marina Circuit during the Abu Dhabi F1, to capturing keyhole surgery we can do it all. Our totally in-house approach keeps costs down, quality high and helps us maintain a clean creative direction throughout your project.
WHAT WE DO
We have a wealth of experience completing shoots not just in the UK but all over the world. People come to us for our no-nonsense approach. We know how to effectively capture your story. We shoot on RED, dSLRs and Sony XDCAMs; we have the whole kit in the studio, ready to go… camera-crane, tracks and all.
An SEO expert walks into a bar, bars, pub, tavern, public house, Irish pub, drinks, beer, alcohol. Seriously though, we don't just help your website reach the widest audience possible we also make it look pretty. From beautiful layouts and engaging navigation to the real meat and bones of a website we make your online presence work for you.
We can help you achieve those slightly more 'out there' ideas with ease. We love a challenge and helping you effectively bring ideas to life through the use of the latest technology is what we do best. We keep our eye on industry trends and developments to make sure your productions are not only current and on trend but stand out from the crowd.
We love building incredible apps using the latest technology fro custom schedules for events through to mass-market games, and everything in between. We have a ton of experience in building things which really work. We've worked with some of the biggest brands in the market and we've always got good few ideas.
We provide a full one-stop service from ideas to delivery. Writing, filming, post-production and technical compliance, we have it covered. Having worked with blue-chip companies from a wide variety of sectors, on shoots all over the world, we're geared-up to quickly dispatch to a variety of locations and environments.
+44 208 166 9823
BOXFX, 17 Alban Park, Hatfield Road
St Albans, Hertfordshire, AL4 0JJ
19 Mar 2013, 9:39 a.m.
This is our first blog post and we thought "let's write about something epic." We had a good look around at what might pique your interest and although the pink micro-scooter we use for getting around the office is pretty awesome – yes, it is, really - it simply isn't incredible enough. So there was only one option with enough awesomeness to impress you... our render farm.
Clients often ask us how we achieve photo-realistic renders quickly, efficiently, and in-budget, and we tell them.. it's the farm, baby! It all started a year ago with a few old PCs rescued from the loft of our office, then cobbled together to facilitate the grunt work that characterises modern graphics rendering.
But things do change in a year, massively so in our case. Our projects have become vastly more complex – read awesome – so we need hardware that can keep up with the breakneck pace of our development. Enter the farm, as it’s affectionately known. This silicon beast’s beating heart is a 20-node server. But simply calling it a 20-node server would constitute a grave injustice, you see. Each node harnesses the very latest Intel Xeon-based firepower and solid-state drives for uber-quick file accesses, for starters, and with all these cores supported by over 500GB of high-performance memory it’s, well, rather tasty and almost worth its weight in gold.
We could use it for searching for aliens or debunking obscure scientific theories, but, instead, it sits in its own air-conditioned room and patiently waits to be fed large rendering projects. An air-conditioned room, you say? Well, the beastly farm’s original location meant it quickly turned a room into the office sauna and although it was nice to chill out – rather oxymoronically - in a bathrobe while we rendered, David (aka Boss Ross), wasn't best pleased and made us dismantle the rack and move all 20 nodes to a more suitable, cooler location.
In all seriousness, readers, it's something we're all really, really pleased with and it's more than proved its worth to us and our clients on multiple occasions. So much so that we’re actively seeking to expand the farm even further. We can monitor the status of renders and manage queues remotely. We even built our own Raspberry Pi PC to send text alerts to the tech team if the room heats up too much. Being a bunch of geeks at heart we are big fans of all the flashing lights on the front. Just turn out the lights, stick on some music and you’ve got your own private club known as The Server Room.
So if you have a motion-graphics/rendering project that no-one else can help with, maybe you can work with the BOXFX creative team!